Our Story

In 2018, we started Brand Addax to change the perception of style. Style is defined as a distinctive manner of expression. Much like the Addax, style changes with the seasons but the allure remains constant.


Our goal was to create a brand of simplicity, style and comfort at radically fair prices. Our products and designs embody assertiveness, trendiness and passion. They are built to endure your everyday or your next adventure. Above all else, we create with the dream of our ultimate mission: inspire to create a style true to you.

Brand Addax isn’t a brand it’s a lifestyle. Join the herd, become an Addax and follow our journey today!